Dr Omar Al-Attas, Head of Environmental Protection and Regeneration at Red Sea Global, shares his COP28 hopes and approach to regenerative tourism strategy
Developments taking shape in Saudi Arabia are changing the face of the kingdom, and its economy. The most advanced of these is The Red Sea, a coastal region developed by real estate company Red Sea Global, that has already opened the doors of two hotels (Six Senses Southern Dunes and the St. Regis Red Sea), plus an international airport.
This is nothing new to the Middle East, which is famed for the scope, scale, and splendour of its tourism offerings – but The Red Sea is built on solid sustainability principles.
Those principles go beyond reducing impact – quite the opposite in fact. The Red Sea actively aims to have a net positive effect on the sea and landscape – reintroducing wildlife, planting millions of mangroves, and rebuilding coral reefs.
Dr. Omar Al-Attas, Head of Environmental Protection and Regeneration at Red Sea Global, took to the COP28 stage to share how the company is taking such a distinctive approach to translating conservation theory into practical action.
